Inspirational Digital Experiences

What we do ay-pe (pronounced 'A' 'P') is a creative, vibrant and highly-experienced digital design agency, working across all things audio, visual, software, interactive or immersive to deliver exceptional, digital experiences for museums and heritage attractions. Our boundless ideas, passion and technical skills create exhibits which captivate, entertain, educate and inspire millions of visitors from across the world, opening their minds to anywhere which a museum wants them to go.
Our expertise Our team is expert in all aspects of creating digital experiences, exhibitions and galleries: from newly produced, large-scale, dynamic immersive AV films, soundscapes, 4K, visual-effects, graphics or animation, to 3D CGI, interactives, VR, AR or gaming apps, as well as software, projections, reflections, and anything else to deliver the experience. We’re proud to offer all of the production skills required for our projects, in-house, meaning we are quickly responsive, flexible and agile to our clients’ ideas and needs.
Our clients Delivering the highest quality, bespoke work to each brief, we collaborate with museum clients, designers, project managers and more, as a trusted, dependable, ’hands on’ partner: giving the right interpretation of subject matter/ content for them and their visitors. With over two decades of dedicated experience in the museums and heritage sector, we’re experts in understanding those sector partners, their needs and processes and most importantly, what would enthral their visitors. Consequently we are trusted by a diverse range of clients not just to design and create digital exhibits, but to also manage the flow and narrative of entire galleries of digital pieces within regionally, nationally and globally significant attractions.
Key people Simon Ackerley - Managing Director Born: The glorious North East to Dot and John. Bred: Teesside University, 1995 - 1998 Co-Founder ay-pe, 2008 (the 'A' in ay-pe)

Richard Playford - Creative Director

Born: Leeds to Keith and Christine.

Bred: Edinburgh College of Art, 1992 -1996

Co-Founder ay-pe, 2008 (the 'P' in ay-pe)

 Vicky Blakey - Producer

Born: Bradford to Dorothy and Bob.

Bred: Coventry University (Fine Art), 1991 - 1994

Anna Caban - Media Designer

Born: Gorzow Wlkp. to Ewa and Marek

Bred: The Royal Academy of Art, 2008 - 2012

Simon Kendrew - Senior Software Developer

Born: Aylesbury to Philip and Frances

Bred: Nene University College, Northampton, 1995 - 1998

Helena Wiggins - Engagement & Business Development Born: Leeds Bred: Durham & Northumbria Universities, 2001 - 2008

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