A decade of inspirational digital design

April 20, 2019

We’ve come a long way from our 2008 founding and we’re delighted to mark our tenth year of continued growth with a new studio, refreshed brand and website.

Building on a decade of work in the digital design, experience and attractions industries, Simon Ackerley and Richard Playford established AY-PE (pronounced “A” “P”) in October 2008.

At its core, AY-PE was founded to create bespoke, beautiful and imaginative digital AV designs which, through displays, projections, interactives, apps, AR and VR, have delivered inspirational, educational and entertaining digital experiences to millions of attractions visitors from across the world.


The AY-PE team now consists of media designers, producers, programmers, filmmakers, editors, scriptwriters, sound engineers, composers, VFX and SFX artists, 3D CGI modelers, graphic designers, project managers, engagement specialists and more.


A friendly, personable collective of creatives, passionate about delivering high quality, exceptional work with strength and character – in the tenth year of AY-PE we decided to refresh the brand to reflect this character and drive. Hope you like it as much as we do!


Get in touch and let us know what you think: info@ay-pe.com