Science Museum

Science Fiction: Intergalactic Experience

CONCEPT DEVELOPMENT / STUDIO, REMOTE & LOCATION FILMING / SCRIPT SUPPORT / VISUAL-FX / 3D MODELLING / CGI / EDITING / ARCHIVE EDIT & TREATMENT / SOUND FX / ILLUSTRATION / ANIMATION / INTERVIEWS / PROJECTIONS / TOURIG EXHIBITION AV DESIGN / SUBTITLES / FOREIGN LANGUAGE APPLICATIONS

CLIENT

Science Museum

DESIGNERS

Framestore

HARDWARE

White Light

AY-PE designed 27 diverse AV exhibits for Science Museum‘s (London) most ambitious exhibition to date. With a balance of story-telling, science and experiential immersion, visitors are guided by an alien AI interface, as they board and explore a unique spaceship, scout an unknown planet, and investigate how scientists and science fiction creators have imagined and built new worlds to better understand our own.

AV software multimedia design included: 12 x AI Guide new live actor / CGI blended films, 3D modelled CGI photo-real recreation of planet Earth in rotation through a 9 metre-wide projection, 2 x engaging animations demonstrating scientific ideas, 4 x new interview films featuring 5 world leading scientists & influencers, 8 x archive / existing footage films – all delivered within the visual FX ‘wrapper’ created by AY-PE to draw the media into the UI of the alien ship.

As an exhibition to be sold across the world – AY-PE also provided global licensing, touring adaptation and foreign language flexibility to the AV designs.

EXPERIENCE 01

THE SHUTTLE

Ready to leave Earth on the Pangalactic Starlines Cruiser, visitors are pulsed into the exhibition via an immersive shuttle experience. AY-PE designed the shuttle’s window experience, delivered via a hidden screen in the setworks. Working with Framestore’s brand guidelines for Starlines, AY-PE created the window visual conceit of the craft readying for take off, with a launch into space, an orbit around the research vessel Azimuth (also 3D modelled, designed and sequenced by AY-PE) and a first encounter with the Azimuth’s AI Guide. The experience is accompanied by Factory Settings soundscaping which features throughout the exhibition.

EXPERIENCE 02

AI GUIDE & UI

Following the collaborative steers of the Science Museum and Framestore, AY-PE concepted, cast, filmed, edited and post-produced the ship’s AI guide ALANN, a supportive yet inquisitorial character. ALANN appears nine times across the Azimuth, introducing sci-fi concepts to visitors and continually assessing human actions, evidence and science research. As well as supporting with script advice to the design team, AY-PE also worked with the symbols and alien language of the designers, incorporating that into AY-PEs retro-modern CGI motion graphics and effects, to build the ship’s interface around ALANN. This UI features across most other AV exhibits, as the ALANN system draws on its collection of research on humans.

EXPERIENCE 03

SCI-FI SCIENCE ANIMATIONS

Two bespoke animations were created to explore whether Warp Speed is possible and how we might know if aliens are contacting us.

1/5

EXPERIENCE 03

SCI-FI SCIENCE ANIMATIONS

Both animations borrowed from the future-retro exhibition feel, whilst working with Science Museum expert ideas and text to distill complex physics into family-friendly explainers.

2/5

EXPERIENCE 03

SCI-FI SCIENCE ANIMATIONS

The second animation explores the work of SETI in looking for extra terrestrial communications.

3/5

EXPERIENCE 03

SCI-FI SCIENCE ANIMATIONS

3D modelled whales, geometric shaping and soft lighting blends the science behind whale communication in water, with what might be in space.

4/5

EXPERIENCE 03

SCI-FI SCIENCE ANIMATIONS

AY-PE worked closely with the science experts and museum to correctly present information, text and imagery, within an entertaining animated style.

5/5

EXPERIENCE 04

EXPERT INTERVIEWS

Four bespoke mixed media films were created incorporating in studio and remote filming of experts and influencers. Designed under the conceit of being the alien ship’s research assets, the design of each film all fit within the ship’s ‘UI’ motion graphic wrapper. However the ‘hook’ into each film varies. For some eg Gene Editing or Algorithmic Bias, the scientists are called up by the ship as it along with the visitor, learns the principles involved. Or the ship ‘finds’ a film featuring Tilly Lockey, to help it and the visitor consider ‘bionic’ humans.

EXPERIENCE 05

RECREATING THE WORLD

The Science Museum and Framestore required the final experience of the exhibition to be a contemplative moment – a hyper real view of Earth, from space. AY-PE 3D modelled, lit, painted, edited and worked with the client to produce a perfectly timed, slowly rotating Earth, combining ultra real climate movements, ozone layer and interactions with the sun’s reflection. Projected across 9 metres to give a colossal view from the Observation Deck window, even astronaut Tim Peake has expressed enjoyment at this CGI spectacle.

EXPERIENCE 06

SCI-FI FILM EDITS

A multitude of sci-fi film, game and art edits were put together by AY-PE to extend the ship’s collection of research assets further and provide the visitor with snapshots of the breadth and cultural coverage which science fiction can come from, and how we can better protect out planet by learning from it.

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An interactive storytelling journey

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- The Times