Titanic Belfast

Immersing in adventure & adversity

Scriptwriting / Research / Storyboards / Casting / Costumes / Make-up / Studio (Chroma Key) Filming / 3D VFX, Animation & Modelling / Sound Design / Editing / Encoding / Illustration / 2D Animation

All created in-house

CLIENT

Titanic Belfast

DESIGNERS

STUDIO MB

AY-PE created several multimedia exhibits for two new galleries at the iconic Titanic Belfast.

The focus was on the early parts of RMS Titanic’s voyage – the launch, initial life when boarding the ship (depending on societal status) and also the sense of what it may have been like travelling out into the ocean on this epic voyage. Using a wealth of skills and services from 3D compositing and CGI to chroma key filming and UI, AY-PE focused on delivering a world class series of digital experiences for this world renowned museum.

Experience 01

The Launch

We produced a dual large screen immersive experience of the Titanic ‘Launch’  using illustration, animation and a multi-speaker dynamic sound- scape. Illustrator David Rooney was commissioned to produce all of the illustrations which were composited by AY-PE into 3D environments.

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Experience 01

The Launch

Layering individual illustrations of trams, people, buildings, RMS Titanic and more we were able to move a virtual camera through the illustrated scene creating the illusion of a ‘living environment’. As the crowds build a tram passes by delivering more spectators. Steelworkers hammer at the props holding the Titanic in place, removing them ready for launch. 

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Experience 01

The Launch

The scene was split into its various elements and animated – the hand pushing the lever & the dial spinning as pressure is released. The Titanic slides down the slipway away from the throngs of spectators. The AV depicts the exact duration of the launch from the release to the time it took to float – 62 seconds!

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Experience 02

Ship's Steward

We researched, scripted and filmed the Peppers Ghost of the ‘Ships Steward’ – to be projected onto the physical set-works of the gallery. The Peppers Ghost reflection creates the illusion of a real character interacting with the physical aspects of the set-work – cutlery, menu cards and an apple – giving visitors a flavour of life aboard the ship. 

Experience 03

CGI Seascape

We produced a large-scale 180° seascape immersive experience – a six metre high projection showing the view from on-board the Titanic, sailing in the North Atlantic. The seascape is 100% computer-generated. The sea is 3D modelled and textured reflecting a matte-painted animated skyscape produced entirely in-house. The visitor gets a compelling sense of heading out to sea on a colossal voyage. 

Experience 04

Societal Infographics

AY-PE also created several touchscreen interactives and information displays to explain what it was like for different classes of society to travel aboard the ship. Infographic information was designed with a friendly UI and a stylistic manner to suit the wider exhibition style – appealing to all ages.

OUR SERVICES

WHAT WE DID...

Scriptwriting / Research / Storyboards / Casting / Costumes / Make-up / Studio (Chroma Key) Filming / 3D VFX, Animation & Modelling / Sound Design / Editing / Encoding / Illustration / 2D Animation