As experience designers we consulted on the project from the ground up. We worked with YMT to assess the opportunities and obstacles within their space including electrical supplies, load bearing options and logistical operations in terms of hardware positioning and visitor flow. We also worked with them to find the correct set products eg snow, to cause least harm to their street’s preservation and conservation. 

Our visual shows and bespoke soundscapes / compositions were time controlled to aid the pulsing of visitors through the street. In 2020 the show was based on a bright, playful, kaleidoscopic treatment of the nutcracker which we 3D projection mapped around the various features of the street’s focal end wall. For 2021 we worked with the museum’s curators and developed a beautiful animation in keeping with their Victorian child’s cardboard theatre collection, as we told a hopeful fairytale with the illustrated and animated card theatre characters.